Thought I would post this here: http://www.motortrend.com/future/future_vehicles/1107_subaru_wrx_to_go_its_own_way/index.html
Not everyone reads the chatbox Subaru probably decided the long name was unnecessary (subaru impreza wrx sti) like Nissan decided to drop the "skyline" name on the GTR Edit: I made that reference without looking at the article lol