"For each of us there is a moment of discovery. We turn a page, we raise a hand and just then, in the flash of a synapse we learn that life is elemental and this knowledge changes everything we look around and see the grandness of the scheme sodium bonding with chlorine carbon bonding with oxygen hydrogen bonding with oxygen we see all things connected we see life unfold and in the dazzling brilliance of this knowledge we may overlook the element not listed on the chart its importance so obvious its presence is simply understood the missing element is the human element and when we add it to the equation the chemistry changes every reaction is different potassium looks to bond with potential metals behave with hardened resolve and hydrogen and oxygen form desire the human element is the element of change it gives us our footing the stand fearlessly and face the future it is a way of seeing that gives us a way of touching issues, ambitions, lives. The Human element. Nothing is more fundamental. Nothing more elemental " -Dow http://www.youtube.com/watch?v=i3byt7xMSCA Yes, it made me almost cry. Best commercial i have ever seen.