I'm not here to bash any person or business, but just give an honest opinion of my experience. I live in northern Gwinnett county, and work within walking distance to SOG. Obviously it would have been convenient to purchase my last 2 car's from them since I will most likely use them for any major service (never had any real issues with their service dept that I can remember). I couple of years ago I walked in and spoke to a gentleman about a BRZ at the time. We got along well so I contacted him again when I decided to buy a WRX instead. He was very responsive at first, but I got the impression that once he could tell I was an educated buyer, his interest in selling me a car fell a few notches. Anyway, the OTD price he gave was firm and it was way higher than Kennesaw, so I drove to SOK the next day and brought a 2013 hatch. SOK was more responsive and acted like they WANTED to sell me a car, and did so. I didn't have time to play games with SOG. The SOG rep emailed me about 2 weeks later to ask if I was still interested in the car, but I told him I bought from SOK. Long story short, I gave the same guy another chance when I decided to buy my 2015, but it pretty much ended up the same way as above. Once I asked a few key questions about their "dealer fees", he danced around the question and I never heard from him again. I bought from SOK 2 days later, and again, they were much more responsive and were less expensive. I just realized this might sound like an ad for SOK, but it wasn't meant to be. Some of the other ATL area dealers may be fantastic for all I know, but they didn't have the inventory at time I purchased either car. For that matter, SOG may have some fantastic salespeople to deal with, and maybe I just got stuck with the wrong person. I guess just take it for what it's worth!